Sir David Beckham has netted a £38.5m payout from his sports activities, type, and media industry after the 2026 Men’s Football World Cup helped it usher in report earnings.
The former England celebrity’s DRJB Holdings, which incorporates the Beckham logo, reported a nearly £50m benefit in 2025, a 46% bounce in comparison to a 12 months previous. Sales rose from £72.2m to £84m.
The upward thrust was once pushed by means of a slew of promoting partnerships struck within the runup to the event, together with with Bank of America, McDonald’s, Verizon, and PepsiCo Lay’s.
Sir David, Britain’s first billionaire sportsman, was once recurrently observed in ads all over the summer season’s World Cup.
In the United States, it was once tricky for fanatics to observe a recreation with out coming throughout Beckham in ads for Stella Artois, Home Depot and Lay’s crisps – referred to as Walkers in the United Kingdom.
Sir David additionally introduced menswear collections for Hugo Boss remaining 12 months, in addition to a couple of Adidas Predator soccer boots and an eyewear vary with Italian glasses maker Safilo.
Revenues at DRJB, of which Beckham owns virtually part, have been boosted by means of enlargement in Beckham’s well being dietary supplements industry too.
DRJB paid its shareholders £38.9m, adopted by means of a different £46.6m cost after the top of the monetary 12 months.
Sir David’s percentage of the ones dividends would had been round £38.5m because of how a lot of the corporate he owns.
The rest of DRJB is owned by means of New York-based Authentic Brands Group, which additionally owns Reebok, in addition to the rights to different famous person manufacturers comparable to comic and actor Kevin Hart.
Authentic’s leisure leader government Corey Salter stated the efficiency confirmed Sir David’s title is “one of the most powerful global brands in sport, lifestyle, entertainment and much more”.
“It’s been an outstanding year, from new partnerships to important philanthropic campaigns and overall brand growth,” he stated.
Sir David in the past drew grievance for associating himself with a rustic the place same-sex relationships are unlawful by means of performing as an envoy for the 2022 Men’s Football World Cup in Qatar.
“It was an important competition and one I was proud to be part of,” he stated on the time, including that he had engaged with the LGBTQ group all over the event.